Gamification is a very essential tool for connecting with your target audience.

From the past few years it is not limited to scanning QR code or getting scratch cards on purchases , but it has spread widely from Non-Game Apps to Virtual Reality and Augmented Reality Games at events to boost audience reach.

Beyond Promotion: The Art of Creating a Memorable connection with your customer :

The Goal of giving a Gamification experience to the customers is to capture their attention and create a memorable connection with them. I remember when I won a diamond from a soap when I was a kid. I jumped with joy and still remember that scene from my childhood where everyone was so happy watching me. Customers love when they get rewards, or even an experience which stays with them for a long time. Companies have applied Game context to their brand to get users to actively participate in their promotions and that's how things have evolved and changed in the past few years.

Earlier Days: With Basic Scratch Cards and Loyalty Programmes :

Gamification may sound like a new trending term and is attached to the word Games somehow.. This doesn;t necessarily mean that you are making a full fledged game for your customer. The word “Gamification” may sound new but the concept was already in action long ago with scratch cards or stickers as rewards on purchasing a particular product. The thrill of getting your favourite sticker or the excitement of scratching that card cannot be matched with current times. Such rewards did encourage repeated business.

Fast Forward to QR codes :

QR codes came in 1994 but gained popularity quite later in 2017. With QRs users could scan a code to unlock a discount or enter a sweepstakes which you would get upon purchase.

The Ultimate Rise of Gamification on Apps or Web :

With the rise of Smarter Phones Gamification unknowingly became a part of our daily life. We liked being rewarded for completing small tasks. Even Apps that are meant for Wellness and Mental Health assign tasks to complete in a day and are later rewarded with points for completing them. Health and Fitness encourage competition among friends and reward points for completing streaks. The turning point of some apps that motivated users to earn a streak or being on top of the leaderboard was very encouraging.

Gamification: An Engaging New Approach :

With powerful technologies the whole approach has changed. By introducing AR and VR in promotional campaigns and user engagement , the experience can be made so realistic that it gives a totally new and long lasting impact on the customer. Businesses can use AR for things like virtual scavenger hunts, where customers find AR-based rewards in a physical store.

VR, on the other hand, creates entirely new worlds. For businesses, this means creating immersive training simulations, virtual product demos, or even collaborative virtual spaces for teamwork. This approach actively engages users, building connections with your brand by boosting confidence, offering motivating incentives like prizes, and creating enjoyable, memorable experiences.

It's motivating, engaging and best practice for advertising and interacting with your customers on a personal level as well.. Tech Events, Gaming Events, or any other event where your intention is to reach out investors or end customers, engaging them with an interactive game or a game that gives out rewards will boost your reputation even among other organisations who are present at the event. I mean who doesn't like getting a moral boost or rewards even if they are virtual ..

We recently crafted a VR Gamification experience for an IT company and the game was solely designed as a bow and arrow game/ An Archery Game for users who came to a big tech event..

We also made a web based game for a Noodle brand where customers could scan the QR and play a cricket match and get a score in the end.

The best project amongst all was for Buhler Group where we created a Gamification web based project for their internal team where 4 different players would take up a role and perform their tasks as per Job description provided. This is a real time game where 4 players are assigned a role and they are supposed to draw plans with the help of shapes, brush tools, colors provided on a whiteboard.

The end result is a floor plan and the best team who follows the job description wins. I mean companies are thinking of so many ways to bring their employees together through team work, along with a dose of fun and patience.

If you're feeling stuck and seeking innovative ways to make your product stand out, reach out to us at Blue Creazione. We'll help you identify the perfect gamification approach for your product..