How Video Marketing Has Changed ?
The very first video ad on TV was in 1941. It was for a watch and only lasted 10 seconds. After that, lots of TV commercials started showing up. Then, YouTube came along in 2005, and it changed how companies market their products. It gave small and big businesses new ways to reach people.
Not just YouTube, but Facebook, which started in 2006, also added videos in 2007.
Even Instagram, which first only let you post pictures, started letting people post short 15-second videos in 2013. All these social media sites have grown, and so has how we use videos to market things.
Now, we've gone from simple product ads with a little movement to making cool Product Videos, Explainer Videos, computer-made (CG) Ads, and even those 3D Billboard Ads you see sometimes. There are so many things you can do, and it's a really creative area!
It's hard to stay on top of things with Social Media Ads, Explainer videos, and Motion Graphics because there's a lot of competition. Only a few people are really good at taking an idea and turning it into a video that people love to watch.
In India, it's really competitive. It's not just that there are many people offering these services, but they often charge very little and have to make lots of changes for the clients. Some people even quit because they don't make any money for their hard work, while others work a lot just to earn a little bit.
The newest thing is AI-made ads, but I'm not a big fan.
Videos made with a human touch are much better than those made just by telling a computer what to do!
Why is it best to outsource the Creative Ads work to experienced organisations?
A company that knows what it's doing understands the popular colors, the best way to reach the right people (which takes planning, research, and sometimes a story, a script, and someone to talk over the video). Videos are the best way to tell a story because not everyone likes to read. But if people like what you post on social media, they'll probably watch the whole video.
Why is it easy to get customer attention nowadays ?
Because more people have social media, phones, and internet, it's now easy for companies to reach customers who live far away. Your customer could be on the other side of the world but still buy from you or ask you to do work for them. How you show your product and how it connects with the customer is really important, and not everyone is good at this. Video experts and Social Media Ad experts know their customers and how to reach them because they have a lot of knowledge and experience.
It's become easier to get people's attention with moving text, animated characters, or even cool 3D images and real-life pictures because there are many creative people offering these services.
The best way to explain your business is often through an animated video or moving text with some pictures. For example, people might not know what VR (Virtual Reality) is, but by showing them videos, it's easier for them to understand. People often get VR mixed up with AR (Augmented Reality), which is something totally different.
For example, we made LED Ads for P & G in Dubai recently and a 3D ad campaign for Barrierone Ad mixtures. We also made Explainer Videos about banking and a video explaining how to use the Kiosk for placing orders easily. The purpose for both of the Ads was to make the end consumer understand their business in a simpler way..
Our explainer video on Banking is really trending on Pinterest. Where Nirvi, a little girl, understands how Bank and Financial institutes work as well as how Banks came into existence.
Animation that always catches attention in Games, Videos, TV ads has come a long way and is the best way to get attention of the young generation..
Video marketing has changed a lot and keeps changing. Making good and interesting videos is really important for businesses that want to do well online.
Those Text Animations along with some Characters Explaining about the products or dialogue delivery helps attract the end customer. The animations in marketing videos are exaggerated and that is what makes them unique and catches the attention.. Simple yet effective ads are the way to bring life to your business and there is nothing compared to Animated videos . . Even though they have some text animation yet simple graphics, it can help gain your business traction..
Do get in touch with us if you want to know in detail about our process of creating Computer Graphics Ads..

